Facebook webdrive ads how to#

For both Newsweek and Zinet, then, automating routine social posting ensures that their social media teams are able to prioritize high-value, engagement-driving activities, whilst ensuring maximum visibility for each post. But these high-touch interactions require significant attention and investment of time.Īdam Silvers, Newsweek’s Deputy US News Director and Senior Digital Strategist, told us that his publication uses intelligent automation to manage day-to-day social media posting, allowing them to concentrate their efforts instead on connecting more meaningfully with their audience via “Twitter polls, interacting with comments, or staying on top of trends happening at large on the platforms, with competitors and with other social media content producers.” On the other hand, Zinet’s Social Media Manager, Laura Sutil Berjón, says her team “prioritize the details that the audience likes, such as creating interactive Stories in which users can participate.”Įach has its merits relative to the companies’ audience and their specific content offerings, and each is the product of extensive experimentation that requires time and energy. For social media staff engaging directly with the public, interactivity is a great way to foster a sense of community and trust as well as establish a brand’s voice and value proposition. Online polls, Q&As, quizzes and live videos are excellent methods of engaging with consumers. One of the most obvious and effective ways that businesses can maximize engagement on Facebook is through interactivity. 2: Create interactivity to increase engagement on Facebook This has allowed them to really devote time to Facebook, using streamlined workflow to cross-post to different platforms from the same interface and increase impressions on Facebook by 144% and Facebook engagement by 58%. Head of Social Media Marie Amélie Putallaz was able to fully automate Le Figaro’s Twitter posting, leading to a 59% increase in engagement with the company’s Tweets. “I don’t have to manually manage time slots, pushing stories back and forth in relation to each other, but instead can just post in a time period I’m comfortable with, and move on.” With this approach SCMP achieved substantial increases in pageviews from Facebook of over 56% and time savings of nearly 4 hours per day.įrance’s Le Figaro has gone even further.

“Maximizing social reach for global audiences requires an appreciation for posting optimization that determines the best times to achieve high levels of engagement,” Driscoll told us. For SCMP’s Social Media Editor Shea Driscoll, using timing optimization and automation is invaluable. The South China Morning Post’s use case mirrors many large brands, a company with a global audience needing to optimize posting and engage users in different time zones. This algorithm dictates how likely or unlikely your content is to be featured in someone’s Facebook Feed, potentially boosting or penalizing your visibility and engagement significantly.įor many businesses, intelligent automation has proven the perfect solution for beating this algorithm. This was a previously under-valued consideration for social media teams, for whom “optimal timing” generally translated as “those times of the day when most people are probably online.” But our data scientists have discovered a Facebook algorithm that assesses not simply when you share posts, but how frequently and in what volume. One of the most important factors in increasing engagement on Facebook is making sure that you share your content at the best possible time to boost visibility.

1: Choosing the right timing matters for visibility and engagement So how do you increase engagement on Facebook? Here are 4 strategies employed by some of the biggest content producers around the world, taken from some of our case studies. Whether it’s CTR, comments, likes, shares, or any number of potential metrics your business uses to measure the success of your social media approach, making sure that your audience is an active rather than passive consumer of your content means you can develop a sense of brand loyalty that generates repeat custom. But experimenting with content to increase engagement is often put on the backburner in favor of just getting content posted and ensuring a steady stream, especially when working with a relatively small social media team.

Facebook webdrive ads how to#

For social media managers, figuring out how to get more engagement on Facebook is one of the most important parts of the job.